The Mystery about “Magic Leap”

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Magic Leap’s introduction image

When talking about HoloLens and the AR market in general, it’s Magic Leap that crosses our mind almost automatically.

Magic Leap is the name of a Florida-based start-up that claims to develop a new AR technology in secrecy. Especially the enormous financing in October 2014 caught a lot of public attention.  According to PR Newswire, Magic Leap raised 542 million in Series B funding.

The investment was mainly led by Google, but also accompanied by Qualcomm Incorporated among others. This is how Magic Leap describes itself:

“Magic Leap is an idea.

An idea that computing should be shaped and forged to work for us: our life, our physiology, our connected relationships. That exploring human creativity is as great an adventure as exploring space.

It’s an idea based in the belief that people should not have to choose between technology or safety, technology or privacy, the virtual world or the real world.”

via Magic Leap.

What this specifically means becomes clearer in the following video. Rony Abovitz, founder and CEO of Magic Leap, explains and demonstrates what Magic Leap is all about:

However, Magic Leap still is myth-enshrouded. To get an enhanced insight in Magic Leap’s activity and technology, visit the following links:


The Customer is King


Hologram Customization enabled by HoloLens

Are we ready for holographic computing? Is it already time to gear up for a new powerful device called HoloLens?

This is where opinions differ. Let’s listen to what James McQuivey, principal analyst and vice president at Forrester,  says about the current hype on HoloLens.


In an article from Harvard Business Review, editor Scott Berinato had the chance to interview James McQuivey and got answers to some of the most viral questions concerning HoloLens.

But firstly, we will take a look at the economic perspective:

HBR: Executives don’t have a lot of time to think about things that are just hype. Is there any reason for them to pay attention to HoloLens?

“McQuivey: Yes. As an executive, you care about this because in Forrester’s Technographics survey data, there are 7.2 million adults in the US that have the ideal combination of attributes that makes them early candidates for HoloLens. They like technology, they have an Xbox, they have children, and they have an annual household income of more than $100,000. If Microsoft can persuade even half of them to jump in, that’s 3.6 million consumers, or 45% of the people who bought a Kinect at launch who will try a HoloLens by 2016.”

via What HoloLens Has That Google Glass Didn’t – HBR.

Quite impressive numbers and by the way – 2016 is not too far from reality. James McQuivey reasons his narrow time frame estimation as follows:

Why won’t it take that long?

“All the pieces are in place. Consumers are ready for new technology — Apple sold 80 million iPads in its first two years, compared to 1 million iPods in its first two years. Studying barriers to consumer adoption has been my passion since before my doctoral studies and I now find myself with very little to study given how rapidly the barriers are falling. But the technology itself is moving faster than before.”

via What HoloLens Has That Google Glass Didn’t – HBR.

Fair enough. Nevertheless it is still uncertain how HoloLens will make it through the market as it is still a prototype and not released yet.

James McQuivey argues in favor of an incremental integration into our everyday life – no big-bang-killer-app that changes our routine at once.

“Like the early web, this technology will not generate a killer app but will instead make smaller breakthroughs with existing applications throughout a wider range of industries and companies. Unlike the early web, it will not take a decade for that diffusion to occur.”

via What HoloLens Has That Google Glass Didn’t – HBR.

All we know is that HoloLens attracts a lot of attention as Microsoft seems to make science fiction become reality.

Please read the full article to get further insights into  the topic from Scott Berinato and James McQuivey here.

If you can’t get enough of James McQuivey’s bliefs, also check out his book Digital Disruption!

Bill Gates about HoloLens and the future of technology

On January 28, 2015 Microsoft cofounder Bill Gates himself gave an estimate about HoloLens during an Ask Me Anything Chat on Reddit.

bill gates

Bill Gate’s Facebook profile image

The Hololens is pretty amazing. Microsoft has put a lot into the chips and the software. It is the start of virtual reality. Making the device so you don’t get dizzy or nauseous is really hard — the speed of the alignment has to be super super fast. It will take a few years of software applications being built to realize the full promise of this.”

via Hi Reddit, I’m Bill Gates and I’m back for my third AMA. Ask me anything. : IAmA.

That comment leaves us full of hope about the development potential, but also makes clear that many challenges have to be faced before HoloLens is fully operational.

Besides this, Reddit user Future-Turtle asked Bill Gates about Microsoft and the future of technology.

“Hello Mr. Gates,

2015 will mark the 30th anniversary of Microsoft Windows. What do you think the next 30 years holds in terms of tec[h]nology? What will personal computing will look like in 2045?”

Even this question was answered by Bill Gates optimistically as he predicts that

“There will be more progress in the next 30 years than ever. Even in the next 10 problems like vision and speech understanding and translation will be very good. Mechanical robot tasks like picking fruit or moving a hospital patient will be solved. Once computers/robots get to a level of capability where seeing and moving is easy for them then they will be used very extensively.

One project I am working on with Microsoft is the Personal Agent which will remember everything and help you go back and find things and help you pick what things to pay attention to. The idea that you have to find applications and pick them and they each are trying to tell you what is new is just not the efficient model – the agent will help solve this. It will work across all your devices.”

Got interested? For further impressions about Bill Gate’s future vision read Bill Gate’s Annual Letter 2015 or visit his blog here.

HoloLens Gaming Scenario


Techcrunch’s Tadhg Kelly published an interesting article about further use cases and possible core competences of HoloLens. His starting point reads as follows:

“The question I’m always asking of any invention in the games-tech space is “can I see it being used every day?”

via The Reason To Be Cheerful About HoloLens | TechCrunch.

Against this background, Tadhg Kelly proposes the use of HoloLens as an augmented screen:

game area

Tadhg Kelly’s concept of an Augmented Game Area

This way several improvements could be enabled. Kelly exemplifies his solution in the following way:

“Its seems trivial, but think about it. How many action, roleplaying, storytelling and other games would be improved by having 30% more screen area dedicated to the game world? And how cool would it be to have lots of numbers floating in mid-space to the sides of the game rather than be hemmed in by constraints of the game world? Plenty.”


Now it’s your turn, enlarge your vision and think about new HoloLens scenarios!

Feel free to leave your thoughts and ideas in the comments  below and make sure you read Kelly’s full article: The Reason To Be Cheerful About HoloLens | TechCrunch.

Find Tadhg Kelly’s Blog “What Games Are” here or follow him on Twitter!

If you are interested in further information about HoloLens, Windows 10 and the future of gaming, watch also the videos from

Listening to expert opinions

The presentation of HoloLens caught a lot of attention. Especially the differentiation between vision, expectation and state of facts gets very difficult due to the promising product.

That’s why so-called expert opinions have to be considered and will be expressed hereafter.


Paul Thurrott

paul thurrott

Journalist & Blogger Paul Thurrott

After being very sceptical about HoloLens, Microsoft expert Paul Thurrott is more optimistic about Microsoft’s innovation.

“I now believe HoloLens to be an innovation far more impressive than the voice and gesture capabilities of, say, Kinect. It really is pretty incredible.”

via Hands-on with HoloLens: What the pundits are saying about HoloLens – Opinion – Trusted Reviews.

Read his full Hands-On Review: Hands-On with Microsoft HoloLens –


Ben Gilbert


Senior Editor Ben Gilbert

Ben Gilbert provided a two-minded opinion.

“Ben Gilbert on Engadget provides a particularly insightful look at HoloLens, highlighting its potential but also stressing that Microsoft has a lot of development to do before it’s ready for ordinary people. His description makes it sound very unlikely that HoloLens could possibly be available this year.”

via Hands-on with HoloLens: What the pundits are saying about HoloLens – Opinion – Trusted Reviews.

Don’t forget to have a look at his full statement: I experienced ‘mixed reality’ with Microsoft’s holographic computer headset, ‘HoloLens’.


Peter Molyneux


Builder Peter Molyneux

As a successful game designer, Peter Molyneux prefers the concept of HoloLens to similar VR solutions such as Oculus Rift or Project Morpheus.

In his opinion, the main challenge of HoloLens will be to define the field of application. According to, Molyneux already tried a previous prototype of HoloLens two years ago and bases his argumentation on this experience.

The information is taken from the following article: HoloLens – Laut Peter Molyneux »aufregender« als Virtual-Reality – News –  [German Article]

New Intel Atom Chip “Cherry Trail”


Detailed information about the HoloLens hardware is eagerly awaited as it is only known that HoloLens is based on a new Intel processor called “Cherry Trail”.

“Cherry Trail is a successor to Intel’s current set of tablet and low-end PC chips code-named Bay Trail. Cherry Trail is smaller, has more features and is faster than Bay Trail, and is able to fit within the curved contours of the HoloLens. The chip is made using Intel’s latest 14-nanometer manufacturing process, which is considered the most advanced in the semiconductor industry.”

via Microsoft’s HoloLens uses unreleased Intel Atom chip | PCWorld.

Besides this, PCworld.also addresses several challenges and future possibilities of Cherry Trail.

“A challenge with HoloLens will be to keep it free of wires during usage, and Cherry Trail has many such “wire-free” computing features.

Devices with Cherry Trail will also be able to stream video wirelessly to larger screens through a technology called Wi-Di.”

What we can expect from Cherry Trail is not certain yet as there are no official comments published from Microsoft/Intel so far.

Further information will be updated as soon as possible!

Future visions


Microsoft’s futuristic product presentation shared another Hands-On review of HoloLens including profound thoughts about the future of gaming and AR.

arstechnia’s Peter Bright describes his HoloLens vision as following:

“HoloLens certainly felt like part of the future. It excites me. I imagine a world of gaming that interacts with the environment around me. A world where designers and engineers can manipulate virtual 3D objects JARVIS-style, simply by using their hands. A world where I can sit at my desktop PC and have a monitor that’s near infinitely large and totally private.”

via Hands-on: Microsoft’s HoloLens is flat-out magical | Ars Technica.

But in the words of digitaltrends‘ Jeremy Kaplan, we have to admit that:

“There are more questions than answers at present: What does it cost? How do you get models built in Holo Studio onto your computer? Why did we have Developer Kits if the real deal was up and running? What sort of hardware powers this thing anyway?

Microsoft said it would have answers to many of those questions at the developer centric Build conference in March.”

via Microsoft HoloLens: Hands-On Review of VR and AR Fusion | Digital Trends |

Nevertheless we are all curious about the further development that will certainly come along with HoloLens!

What to know about Windows 10 & HoloLens

HoloLens Logo

Official Microsoft HoloLens Logo

As a result of Microsoft’s Windows 10 live event in January 2015, many questions may arise concerning the innovation HoloLens and Windows 10.

Therefore The Telegraph summarized 10 most frequently asked questions to provide corresponding answers.

This is what makes HoloLens so special:

What is Microsoft HoloLens?

It is a new wireless holographic headset that will overlap holograms into a user’s vision of their environment. It will run the new Windows 10 independent of a smartphone or computer. Users can create their own holograms within the company’s HoloStudio and 3D print the finished result. Satya Nadella, the boss of Microsoft, said at the launch event on Wednesday: “These are the kinds of magical moments we live for.”

via Windows 10 and Microsoft HoloLens – what you need to know – Telegraph.”


Apart from this, especially the technical part is of great interest. That’s why shared another informative article and gives an indication about the hardware components.

What’s powering the HoloLens?

Under the hood, Microsoft has packed the HoloLens with a series of sensors, along with a high-end CPU and GPU, although it has yet to talk specifics about the chipset architecture.

To create an intuitive interaction with holograms, the HoloLens also includes a Holographic Processing Unit (HPU) to smoothly process real-time data captured by the on-board sensors. Microsoft revealed that it worked closely with NASA to help bring the headset to life.

via What is HoloLens? Microsoft’s holographic headset explained – Opinion – Trusted Reviews.

For more detailed information about Windows 10 feel free to visit Micrsoft’s Newspage and read the Windows 10 story!

If that is not enough, watch the Event Highlights of the Windows 10 Event below:

Excerpts from the life of Alex Kipman

Alex Kipman’s Facebook profile image

Alex Kipman – the name is on everyone’s lips. As chief inventor of HoloLens and creator of Microsoft’s Kinect motion controller, he is an outstanding personage in the Age of Technology.

Especially his work for Microsoft and the Xbox department was crowned with success – even his everyday work speaks for itself.

“Kipman’s daily routine at Microsoft is very different from your average workday. In between critiquing secret projects and attending brainstorming meetings, Kipman blocks off several hours a day for “creating,” according to Fast Company.

If you want to learn more about his career and development, follow the link below and read the full article of UK Business Insider:

Everything You Need To Know About Microsoft’s Alex Kipman – Business Insider.

Onsight takes you to Mars

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Microsoft’s JPL Research Scientist Katie Stack Morgan

Everybody is excited about the new Microsoft HoloLens, but what is behind all of this? published another ‘Hands-On review’ and explains the possibilities of HoloLens. Especially the collaboration with NASA enables the user to visualize a journey to Mars by using Onsight.

“HoloLens meant I could step out onto the surface of Mars and walk around, bending over to look at rocks, turning round to see the view and looking up to see the sky. “

If you want to know more about the possibilities that come with Onsight, watch Microsoft’s official video revealing Onsight’s features:

Microsoft HoloLens | Official Site.