HoloLens Reality Check

Are you tired of futuristic HoloLens visions? CNET‘s Cam Robinson provided a HoloLens Reality Check. According to CNET.com, “gaming is the number one most exciting potential use of the technology”.

Check out his video here: http://www.gamespot.com/videos/embed/6423294/

For those who prefer reading: Cam explains that HoloLens is about “adding things on top of existing reality” and emphasizes the follwing key features of HoloLens:

  • manipulation of digital holographic objects
  • construction of virtual objects (to be later 3D printed)
  • modelling in realtime 3D

Gaming: VR creating “feeling of presence”

On top of this, Cam compared HoloLens to its “VR cousins” (e.g. Oculus Rift/ Project Morpheus) that fulfil their intended purpose by creating “the feeling of presence”. They take you to a new virtual world and simulate the feeling of being a part of the game.

Especially Facebook has shown the great importance of next-generation technologies as Mark Zuckerberg announced the $2bn acquisition of Oculus Rift in March 2014 (according to theguardian).

Facebook, Sony, Google, Microsoft – they are all pursuing a long-term strategy to develop and improve AR and VR solutions. But what about Apple? The gossip factory is working overtime as Apple is hiring engineers and app developers with VR experience.

As long as there were no more details released, we have to be patient. Maybe we have to get ready for another pleasant surprise?

Feel free to leave your comments below and let us know what you think about the current development.

And do not forget to participate in our HoloLens survey above!


The Mystery about “Magic Leap”

Arbeiter Total/leuna

Magic Leap’s introduction image

When talking about HoloLens and the AR market in general, it’s Magic Leap that crosses our mind almost automatically.

Magic Leap is the name of a Florida-based start-up that claims to develop a new AR technology in secrecy. Especially the enormous financing in October 2014 caught a lot of public attention.  According to PR Newswire, Magic Leap raised 542 million in Series B funding.

The investment was mainly led by Google, but also accompanied by Qualcomm Incorporated among others. This is how Magic Leap describes itself:

“Magic Leap is an idea.

An idea that computing should be shaped and forged to work for us: our life, our physiology, our connected relationships. That exploring human creativity is as great an adventure as exploring space.

It’s an idea based in the belief that people should not have to choose between technology or safety, technology or privacy, the virtual world or the real world.”

via Magic Leap.

What this specifically means becomes clearer in the following video. Rony Abovitz, founder and CEO of Magic Leap, explains and demonstrates what Magic Leap is all about:

However, Magic Leap still is myth-enshrouded. To get an enhanced insight in Magic Leap’s activity and technology, visit the following links: