The Mystery about “Magic Leap”

Arbeiter Total/leuna

Magic Leap’s introduction image

When talking about HoloLens and the AR market in general, it’s Magic Leap that crosses our mind almost automatically.

Magic Leap is the name of a Florida-based start-up that claims to develop a new AR technology in secrecy. Especially the enormous financing in October 2014 caught a lot of public attention.  According to PR Newswire, Magic Leap raised 542 million in Series B funding.

The investment was mainly led by Google, but also accompanied by Qualcomm Incorporated among others. This is how Magic Leap describes itself:

“Magic Leap is an idea.

An idea that computing should be shaped and forged to work for us: our life, our physiology, our connected relationships. That exploring human creativity is as great an adventure as exploring space.

It’s an idea based in the belief that people should not have to choose between technology or safety, technology or privacy, the virtual world or the real world.”

via Magic Leap.

What this specifically means becomes clearer in the following video. Rony Abovitz, founder and CEO of Magic Leap, explains and demonstrates what Magic Leap is all about:

However, Magic Leap still is myth-enshrouded. To get an enhanced insight in Magic Leap’s activity and technology, visit the following links: